When you ask people what they think the top 5 motorcycle companies are, they will probably get 2 or 3 right. Most bikers know that Honda is one of the biggest, and that Harley is not a small fish. Some might add to that list Yamaha. And they would not be wrong, but very few bikers will know about 2 other enormous manufacturers: Hero and Bajaj.
But first let’s go back to the Top 5 list. According to Research and Markets the top 5 leading motorcycle companies in performance, strategy and competitive analysis (so not in raw sales figures) are:
- Hero MotoCorp
- Bajaj Auto
So again, let me say, it’s not in number of sales, but in their strategy, their performance and how they stack up in a competitive market.
Number 1, 2 and 5 you will know, but 3 and 4 are mostly unknown to most North American bikers, and that is because they are not present in that market. Both manufacturers are from India, and their markets are Asia, Africa and South America. Markets where low displacement bikes that are sturdy and cheap are the chosen form of transportation.
They have also bought themselves into Erik Buell‘s company, so this new partnership will probably see Buell’s bikes sold through Hero’s shops, and possibly see Hero’s motorcycle start selling in the USA but with some redesign by Buell.
Both manufacturers make small displacement bikes, typically 150 cc, although 200 cc is not uncommon. Sold for a few thousand dollars, these motorcycles are very strong, designed for the bad roads in many countries. Both manufactures are looking at expanding their sales base, and competing with the other, more known, brands on the Top 5 list.
But is the North American market ripe of brands like Hero and Bajaj. On the plus side, they are not fly-by-night operators, they have been in business for decades. They are enormous and have the money to develop many new bikes. But on the minus side, their bikes are unattractive and low power. But they are …. CHEAP.
So would you consider buying a 200 cc motorcycles for let’s say $1500? A bike that is sturdy that you can use as runaround and one that you will not mind if you drop it? Or would you prefer to pay double even triple for a more recognizable name?