An emotional Eric Buell announced that Buell motorcycles will no longer be built. Known as a trend setter in motorcycle advancements, the Buell brand has been making motorcycles for over a quarter of a century.
Harley Davidson recently announced they were discontinuing all production of Buell motorcycles and accessories. A press release quoted CEO Keith Wandell as saying: “The fact is we must focus both our effort and our investment on the Harley-Davidson brand, as we believe this provides an optimal path to sustained, meaningful long-term growth” after the recent release of HD’s third quarter earnings report which showed a drop of income of 84%.
180 Buell employees are expected to be out of a job by December 18, 2009. The assembly line in East Troy Wisconsin has built over 135,000 motorcycles during their 25 years in business.
If you are in the market for a Buell motorcycle you might still be in luck. All remaining inventory will be sold through regular dealer networks. Harley Davidson has committed to providing parts and service for all Buell motorcycles sold, including all warranty work.
This decision seems to come at an odd time considering the new product introductions and recent racing success Buell has had such as the 2009 AMA Pro Racing Sport Bike Racing Championship.